Citizen TV news anchor Willis Raburu has come out to reveal why he had to turn down by the lucrative job offer from the National Media Group.

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In an interview at K24's show dubbed 'Talk Central', Willis came out to explain clearly that despite the pretty penny the media group was willing to offer, his focus was to grow his brand and take it to another level.

“There were some offers that were made. People are like ‘we want you tomorrow come let’s do it’ and they offer money, throw things all over without considering if the deal is going in the direction of your brand.

“I mean more money is always good but at the end of the day the environment where you are working really comes into play for me,” he said.

Willis said that he had to speak to some of his bosses when the offer came.“I really had to go talk to some of my bosses at a personal level to consult if the move was worthy. 

I didn’t want to make a mistake because you can jump ship and then things go wrong. The direction that was being offered was not really what I was doing,” he said.

Raburu went on to say that he had been in Royal Media Services for long and had been attached to the company and its leadership, hence finding it hard to move.

However there were claims that the presenter had a deal with the Nation Media Group, but it seems that the deal didn't go through to have Willis moved.