Giant Betting Firm SportPesa has announced changes in their mode of operation as they resume operations after two months hiatus.
The management of the firm has announced that it has plans to review its sponsorship programme once it had resumed operations.
Sportpesa, which was among the 27 firms whose licenses were not renewed by the government over tax compliance, will come up with a new structure for sponsoring local clubs.
The firms CEO Ronald Karauri has said that they have plans to control a few clubs once they have been licensed by the government to resume operations.
Through their Head of Communications, Jean Kiarie, Sportpesa has said that the process will be reviewed before the decision on which club to sponsor is reached at the end of the day.
“We will review the business position pursuant to this and determine the areas of sponsorships that we will be able to support. We remain committed to sports development in the country and we will aim to restart sponsorship of all our previous agreements, to the best of our ability,” said Kiarie, as quoted by Standard.
SportPesa's withdrawal of funding to local clubs affected their operations in different ways. The firm opted for the move after the government unveiled a crackdown on the betting firms across the nation.