Kenyans have come out to react after Safaricom changed their M-Pesa logo to World marathon record holder Eliud Kipchoge's name. 

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The giant telecommunication company in the country revealed that they have changed the logo to show their loyalty and support for Kipchoge. 

''In a few days, @EliudKipchoge will be taking a challenge to do what has never been accomplished before. In a race against the clock, Kipchoge will attempt to run a full marathon in 1 hour and 59 minutes. #Eliud159,'' wrote Safaricom.

In another tweet, Safaricom revealed that their logo will be Kipchoge's name 'Eliud' with his picture for the next seven days. 

''To show our commitment and respect to our icon, we will be changing our M-PESA brand for the next 7 days. #Eliud159,'' wrote Safaricom

Eliud Kipchoge, who flew to Vienna, Austria in a private jet, will be participating in the INEOS 1:59 Challenge. 

Kipchoge, who broke the world in 2018, will be running against time to beat this record. He will be expected to finish the 42KM distance in less than two hours. 

He was accompanied to Vienna by his coach Patrick Sang, and some of his teammates, who will also act as his pacemakers. 

The date of the much-awaited race is yet to be revealed by the organizers. 

Here is their new logo:

​Safaricom's new M-pesa logo. [Source/Safaricom/Twitter]

Here are the reactions from netizens: