Sports Personality of The Year Awards will go down on Wednesday and received a major boost with Sh1 million sponsorship. [Photo/Facebook]The Sports Personality of the Year Awards has received a major boost after the SuperSport and MultiChoice Kenya said they will pump in Sh1 million.

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This was announced on Monday, giving a timely boost to the awards that will be held on Wednesday.

According to MultiChoice Kenya Corporate Affairs Manager Philip Wahome who spoke to the media, the company is committed to ensuring they promote sports in the country.

“SOYA is a strategic fit for both DStv and GOtv brands because the business understands that sports entertainment is a powerful way to tell stories that open our minds, bring people together around shared passions, and connect us to new realities. We are proud to be associated with the leading sports personalities who proudly fly the Kenyan flag high across the world,” said Wahome as quoted by Capital.

He added: “Over the years, MultiChoice has actively identified, invested in and supported the development of sports initiatives into marketable sports propositions,”

The sponsorship cash has been given by Gotv, who have given Sh500,000, with DSTV giving the other half.

The sports personality of the year awards is an annual event that awards outstanding sportsmen in the country.