Kenya's leading beer maker, East African Breweries Limited has inked a major partnership deal with Sauti Sol, who will be the brand ambassadors during a countrywide tour as part of an effort for its product, Chrome Vodka to gain a bigger share of its market base.
Last year March, the beer maker launched the Chrome Vodka add to its list of products to make up for the dropping Senator Keg sales.
According to Business Daily March 15, 2015 edition, the regional brewer was selling Chrome Vodka, a spirit priced at Sh460 for a 750ml bottle, in Nairobi, Nakuru and Mombasa.
The quarter litre bottle of the brand was going for Sh160.
Nakuru town is among the regions that will benefit from performances by the Kenya's boy-band.