There is a huge uproar debate on social media concerning Cindy Kemunto who was recently crowned Miss World Kisii 2016.
Contrary to many they believe that a lady must be 'yellow yellow' in order to be regarded as beautiful.
A photo of her hit the social media with many believing she was not beautiful enough to get crowned as others congratulated her.
Here are some few conversations on twitter under the hashtag #MissKisii.
@Rono_254: #misskisii is natural and true African beauty. @paulinemasese: we said #RutosPilot was racist and now you are saying #misskisii is black compared to Rwandan.
@Samuelonkangi: #misskisii an indication of how devolved corruption is.
There were also questions begging for answers from the tweets, does it mean a dark women can't win a beauty pageant?