Thika west bar owners, retailers and wholesalers have been urged to adhere to the rules and regulations stipulated in the Alcoholic Act to avoid being on the wrong side of the law.

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Speaking to journalists at Thika town on Sunday when he met stakeholders in the alcohol industry in the area, the deputy county commissioner Jeremiah Gicheru, said that the alcohol sellers in the area should be responsible to avoid deaths caused by substandard alcohol.

Gicheru further asked the bar operators to ensure they sell drinks that have been fully approved by the Kenya Bureau of Statistics (KEBS), Kenya Revenue Authority (KRA) and the National Campaign Against Drug Abuse (NACADA).

He added that his office has intensified the fight against those contravening the Mututho Law and further brewing of illicit alcoholic drinks which are causing deaths.

"Anyone contravening the rules set under the Kiambu Alcoholic Act will have to face the law as we are not going to allow you to continue with the illegal business. Make sure you only sell approved drinks for the safety of the people," said Gicheru.

The stakeholders said that the business has been ruined by a few people who are producing counterfeit products and vowed to fight them to ensure they only sell quality products to consumers.

The meeting's aim was to deliberate on the progress of the validators issued by the Kenya Revenue Authority (KRA) to make the verification of safe products easier, as taught earlier in a workshop by the KRA and KEBS officials.

They further agreed to work with the relevant government agencies to ensure that illegal drinks are removed from the market urging the government and Nacada to be conducting regular inspections.