Article Image
OPINION

Why recently launched Mt Kenya TV is a pale shadow of its rivals

Ndung'u Wa Gathua.
Vote on this article to affect its rank!
Vote on this article to affect its rank!
Invited guests during the launch of Mt Kenya TV on Monday. [Source/Wambui Murimi]

The newest Kikuyu television station, Mt Kenya TV, launched on Monday at a city hotel amid pomp and colour after keeping its audience waiting with bated breath for quite some time.

The TV station owned by businessman Andrew Ngirichi who is the husband to Kirinyaga Woman Representative Purity Ngirichi, has been promising through promos that have been running on the station to revolutionise Kikuyu TV broadcasting that is currently dominated by Inooro, Kameme and Njata TVs.

And to make good its threat, the new station had poached several reporters and news presenters from its established rivals after they were reportedly promised huge perks.

However, the TV station may have an uphill task gaining a niche in the competitive Kikuyu television market if its entry strategy is anything to go by.

When you keenly look at the station's programming, you will realise that there is nothing new that it has brought into the market. 

The hyped revolution it has been promising was just hot air! In fact, most of its programming is nothing but a copy-paste of what is already in the market.

Also, the station's news programming is a major flop for a station that had promised captivating stories told from an angle never witnessed in Kenya before. For instance, its lunchtime news (Miarahuko) on Tuesday were engulfed by many technical issues that included lack of sound, scroll-bar among others.

In short, unless the TV station adopts a vigorous programming that involves investing in quality content, it will only remain a shadow of its pioneering rivals. That is the brutal reality. Take it or leave it, because as we say, time will prove!

#hivisasaoriginal

Get breaking news from Kiambu as they happen! WhatsApp the word Kiambu to 0717410719

Thank you for reading my article! You have contributed to my success as a writer. The articles you choose to read on Hivisasa help to shape the future of news across Africa.
-Ndung'u Wa Gathua.

Vote on this article to affect its rank!
Vote on this article to affect its rank!
Report Story

More you may enjoy reading

You might also like

You may also enjoy these stories

Since you like this story, here’s more

More stories you might like

Don’t miss out on these stories

Whilst you’re here, check out these stories

We thought you’d like these stories as well

Don’t leave without checking out these stories too