Facebook has created a new program that could end leaking or malicious sharing non-consensual images and content.
This move is aimed at curbing increasing incidences of revenge porn and other disturbing content, mostly images that are spread through its platform and Instagram.
The new technology which involves the creation of a digital fingerprint otherwise known as ‘hash’ of the image or video compares the content to future similar uploads by use of complex algorithms and blocks them automatically.
The program asks users to submit complete or partially nude images of themselves for identification and blocking of future similar content.
This move comes in the wake of controversy at the giant tech social marketing and advertising San Francisco based company after it was alleged earlier this year that it allowed third-party advertising company Cambridge Analytica unauthorized access to personal user data.
The data was allegedly later used to unfairly influence the outcomes of important polls such as BREXIT, US presidential elections as well Kenya’s.
Facebook is teaming up with third-party groups like the Cyber Civil Rights Initiative in a bid to end revenge porn and other forms of non-consensual public sexual misconduct.