Choosing a business location is an issue most entrepreneurs approach with a pinch of salt.
Most business startups that that tend to reduce expenditure usually settle for a cost effective location.
Getting a good location is very critical to the success of a business, and that's why you should go for Kisumu because of the following reasons.
1. Availability of market
For a business to succeed you must make it easy for customers to find your products.
Kisumu town hosts one of the largest open air market in all of East Africa, named Kibuye.
The market is the center of many urban areas, drawing people from throughout an entire region to serve their retail need.
Along side this market, there are also other markets like the Kisumu market, Mega plaza, among others which provide suitable business spots.
2. Good transport network
The government has spent billions in constructing and rehabilitating numerous roads in Kisumu, which has a curbed traffic congestion and enhanced efficiency in transportation.
The construction of the 262 KM stretch, phase 2B of the Standard Gauge Railway is set to be a new dawn to Kisumu.
The railway will link Kisumu with major cities like Nairobi and Mombasa.
Kisumu International Airport also plays a key role in air transportation.
3. Presence of Export Processing Zone
Locating a business in an export processing zone may be a smart choice if you are an exporter.
Dredging of the Kisumu port has led to an increase in ship transport on Lake Victoria.
The port serves as a major transport link connecting other countries sharing the lake such as Uganda and Tanzania.
Exportation of manufactured products would be cheap.
4. Stable economic strength of Kisumu county
The economy of the county is currently on a rise and most industries are being set up.
This is a sign that business can flourish in Kisumu.
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