From Kenya’s farthest end, January is a month that every Kenyan has learned to contend with over the years, hope and austerity being the driving forces.

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Christened “Njaanuary” to mean the month of hunger, things are usually tough. It is one of the most humbling months for our beloved Kenyans as they grapple with the biting cash-crunch after December expenditures. 

But as fate would have it, this is the time of the month when groceries in your kitchen start fizzling out and before you know it, your kitchen cabinets are a pale shadow of themselves; they are simply empty.

With inflation now standing at 5.71 per cent – having increased from October 2018 where it stood at 5.61 per cent - the prices of basic commodities such as foodstuff have increased posing a challenge to many families especially the earners and below.

However, Jumia has good news for Kenyans with their special January offer that somewhat cushions its customers from the unforgiving pangs of financial crisis synonymous with January.

Though Jumia has made a name for itself by selling assorted electronic goods, the online shopping outfit has spread its wings and is now selling everything that you need in your kitchen, cleaning products, beverages and stationery as well at discounted prices.

“I shopped online three days ago for household goods -- mostly kitchen stuff -- and stationery for my son. 

The best part of the whole experience was that they called me to ask when I would be available to collect my delivery from my door. "We set a time and when the JUMIA delivery guys showed up, all I had to do was show my ID and sign off that I had indeed collected my delivery. 

The whole transaction felt really secure and convenient. I might not be going to the shops anymore to do groceries anymore!” says an elated customer, Simon Njogu.

Jumia is inarguably a game-changer in the industry as their discounted prices make shopping an affordable and fun experience. 

Next time you think of shopping, why not try some convenient, affordable and quality with service that is unmatched? 

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