Under the current economy, most of the youths are advised to open up small businesses as a result of the high rate of unemployment in Kenya.
However, for this small business to survive, some strategies should be employed for the market to expand.
This is important because, in the market, there is stiff competition that faces small businesses.
For this to happen, here are creative ways which one can use to market his or her small business.
1. Be different from the rest
When starting a small business, one should come up with strategies to outdo the competitors.
This strategy should be totally different and unique from the competitors'.
Coming up with different strategies to market your business will make it hard for the competitors to fight you out of the market.
2. Use the power of social media
In the current generation, social media is very powerful and can be used to change lives.
If you want to market your small business, you should find the right platform in the social media to do so.
Maximising the potential of the right platform can help a lot to promote your small business.
3. Open a blog or vlog
Opening a blog or vlog is another great way that one can market his or her small business.
When starting a blog or vlog, one should not just start it for the sake, but he or she should start it with the purpose of selling everything about the business.
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