Since the advent of Gikuyu radio stations after the year 2000, these radio stations can today pride themselves in having a varied audience that cuts across the societal strata.
Initially, the stations were perceived to be targeting illiterates who can hardly understand any other language apart from Kikuyu.
However, not anymore as enumerated below.
Here are the four types of people who listen to Kikuyu radio stations.
1. The elderly
Learned or unlearned, a majority of the elderly members of the Kikuyu community prefer to listen to various vernacular radio stations. The content that these stations broadcast appeal to these senior members of the Kikuyu society than what other stations air.
2. Rural youths
Rural youths, educated or otherwise, have a common denominator when it comes to radio stations preferences. Majority of these youths, perhaps due to the environment they have been brought up in, have a gargantuan appetite for anything mother tongue.
Some of these guys are the kinds whom for instance, after joining institutions of higher learning, will insist on listening to say Kameme or Inooro FM irrespective of whether their roommates understand the language or not.
3. Kikuyus in diaspora
These are basically Kikuyus living either inside or outside Kenya where Gikuyu is not the dominant language and thus rarely spoken.
They, therefore, tune in to Gikuyu language stations to somehow give them a 'home' feeling.
4. Gikuyu elitist groups
These may vary from one group to the other. They include among others propagators of Kikuyu supremacy and hegemony, advocates of Gikuyu culture and cultural researchers.
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