To many Kenyans, January can be anything but the best month of the year.

 It is always considered long, and a very rough month for most middle-class Kenyans.

This is mostly because most people engage in a spending spree during the festive season, considering that the December salary which is meant to be used in January is always spent on the festivities and paying back loans associated with said festivities. 

Secondly, a huge number of Kenyans travel home to meet and spend time with their extended family before the year begins. During this period, the transport fares always skyrocket to an all-time high, meaning that you have to spend a huge chunk of money to move from town to your rural area.

Lastly, schools always open in the first week of January, meaning that parents have to spend some cash on purchasing school uniforms, books, and most importantly paying school fees. 

By the end of the first week of January, a huge percentage of Kenyans are always broke, a concept that has led to January being called Njaanuary.

The pressures of Njaanuary have forced many Kenyans into debts and taking loans which only makes their lives harder. This is compounded by the need to pay for school fees whilst feeding one’s family and ensuring household essentials are always well-stocked. 

Thanks to Jumia, a leading online retailer known for its electronics portfolio and Black Friday sales, one need not break the bank to make ends meet.

 This week, Jumia is bringing back the amazing deals that made them Black Friday-famous and giving shoppers a chance to buy their household essentials (& more) at a steep discount. 

Most importantly, if you buy something under the #BeatNjaanuary selection, you stand a chance to win Sh1 million

The promotion runs from Jan 21 to 27 and will see customers save up to 50% when shopping on Jumia. 

Some of the products on offer include; Omo, flour, Blue Band, harpic, lotion, royco among others. 

Some of the products on offer at Jumia. [Source/Jumia]

The promotion means that with Sh500, you can get almost double what you would have purchased at other retailers.

Visit Jumia for more details.