The Kisii County Government, Coca-Cola Company and Almasi Beverages Limited in collaboration with USAID Kenya launched an employment creation drive dubbed Kuza Kazi in Kisii County on Friday. 

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The initiative which targets 1000 youths from the county, kicked off with 25 youths and is set to economically empower youths by creating 10,000 new jobs per year.

According to Kisii County Governor James Ongwae this initiative will link young people to jobs, businesses and even micro-finance. 

He emphasized that retail networking among the youth is important since Africa is the youngest continent in the world with 70% of its population being below 30 years of age.

“Most of us were youths before and we know if you have nothing even your self-esteem and confidence levels will be lowed, low levels of confidence will hinder youths from starting anything tangible. We must fight this and ensure our youths are vibrant”, the county chief said.

He reached out to the County Office of Trade to support such initiatives and engage the youths so that they can get access to Kisii Trade Credit Schemes and benefit from them.

The county boss also urged the Coca-Cola Company to re-look into their decision of relocating Kisii bottlers company away from Kisii County.

 “I will organize with my Deputy Governor and travel to Nairobi to engage in further talks with your bosses”, the Governor said.

The beneficiaries received a starter kit consisting of an icebox, a parasol, product (soft drinks, water or juices), and branding materials needed to start a business.

One of the beneficiaries was Felistus Orenge, who was grateful after receiving a starter kit from the Governor himself.