When using your local network providers Safaricom, Telkom or Airtel automated services, you will always get a female voice response wherever sound is required. Banks and your computer Cortana are other devices that use female voice assistants. However, this is the case in the Voice Assistants cycle.
The feminine response is usually pleasant, lite and deferential regardless of what you ask or the tone you use. One of the reasons why a female voice is chosen is because women have been used for ages in the cases of Siri, Cortana and Alexa. Moreover, being a personal assistant is traditionally viewed as a feminine role.
Amazon revealed that they chose a female voice assistant because that was what clients wanted. The entity’s spokesperson revealed that a survey found that most customers wanted a friendly and helpful female voice.
Microsoft also defended its decision to make Cortana a woman. Their spokesperson told PCMag that a female voice offered an objective, supportive, trustworthy and helpful assistant.
Due to some social concerns, Google and Siri have developed an option where one can switch to a male voice in case you feel the female voice is not good for you.
Additionally, there is a social explanation of the current variation in voice assistant gender depending on the roles. Where authority is expected, a masculine voice is used, as is the case with IBM’s Watson.