Tanzanian star musician and the managing director of WCB record label Diamond Platnumz on Thursday unveiled his partnership with Tanzanian betting firm Parimatch.
Diamond will now be the brand ambassador of the betting firm and will be in charge of promoting and marketing the company. Early this year, Diamond was also named as the Pepsi Brand Ambassador in East Africa.
Taking to his Instagram page, Diamond claimed the partnership will see sports lovers get entertained while cheering for the teams.
"Ooooh yeah, we are love with Parimatch Tanzania. This is the day that entertainment will cross the border to give you the vibe to cheer in every match. And for today, the first 100 people who will register and play with parimatch.co.tz through the promo code DIAMOND will get free bet of 2000 each one. This is the new beginning, entertainment that does not hurt.
(Ooooh yeah we are LIVE with #PARIMATCH Tanzania. Hii ndio ile siku BURUDANI IMEVUKA MIPAKA kukupa wewe vibe la kushangilia kila ukitazama mechi. Na kwa leo watu 100 wa kwanza watakao jisajili na kucheza na @parimatch.co.tz kwa promocode DIAMOND watapata free bet ya 2,000 kila mmoja. Huu ni mwanzo tu wa BURUDANI ISIYOUMIZA)," DIamond wrote on Instagram.
Diamond is one of the most celebrated musicians not just in Tanzania but also in Kenya where he enjoys a huge fan base.
Diamond has worked with various Kenyan musicians such as Akothee. He is also currently engaged to a Kenyan radio presenter cum musician Tanasha Donna with whom he is expecting a baby.