Kenyan consumer goods company, Bidco has launched Ugali noodles with sukuma wiki flavor as it targets at local noodle-lovers.
Bidco Africa Group chief executive officer Thiagarajan Ramamurthy said the noodles which have been unveiled to the local market was due to the fact that Kenyans love Ugali and sukuma wiki.
The company launched the maize meal noodles alongside cheese and onion flavoured noodles which come less than a year after the Thika-based consumer goods manufacturer released tomato, chicken and onion flavors.
“In less than a year, Noodies has quickly grown to be Kenya’s fastest growing noodles brand. The introduction of Ugali Noodies with sukuma wiki flavor and cheese variants has been informed by our studies on consumer trends and preferences,” said Mr Ramamurthy as quoted by nation.co.ke.
This is what Garissa residents had to say following the launch:
“Personally, I can’t wait to try the new Noodles. Am a fan of Ugali with sukuma wiki and I also love noodles,” said Salima Kassam.
“I prefer eating my Ugali the normal way. Well cooked with sukuma wiki and meat. Ugali as noodles can’t work for me,” said Hassan Ahmed.
“This will benefit bachelors like me. It will take less time to prepare since am always busy with school and work,” said Abdulla Ali.
“Am yet to taste it, hope they won’t disappoint because we love our Ugali. They should now bring beef flavor to add on to our Ugali,” said Abdirahman Yusuf.
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