In as much as Luos are considered lovers of lavish life and always ready to spend, there are a number of businesses that hardly work out with them.
Here are some of the businesses you don’t want to do in Luo Nyanza unless you are ready for a loss.
1.Real Estate
This is the worst business you can start in Luo Nyanza. Although it might bring in something in some parts of the region, it will never work in the larger part falling under the villages.
Apart from Kisumu, Homabay and Migori, the remaining areas are largely villages where land is traditionally owned and people do not need to buy it as it is inherited.
Also, they would rather approach fellow villagers when need for more land arises, instead of going to a real estate firm and buy the same piece of land at double price.
2.Fashion
This too can only survive in Kisumu and the remaining towns.In the villages, people do not really care about fashion and can buy one trouser and a shirt once a year, towards the festive season.
Why would they need to chase after fashion yet they spend three quarters of their time in the farms and the remaining quarter in their homes?
A jewelry shop will perform the worst in this side of the nation.
3. Dairy
This is the worst venture you can make in the interior of Luo Nyanza, place where almost every household has a cow.
People who have no cows would rather get their milk from neighbors and directly watch the milk being extracted and handed to them without any hidden procedures.
They will not trust milk bought in shops for fear that it has been mixed with water to boost the quantity.
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