Betin is considered the second largest betting firm in Kenya after Sportpesa, owing to its growing market in the recent past.
The company has tried to wrestle control from Sportpesa, which continues to hold a majority share of the market.
Betin has introduced a new marketing strategy, opening shops across the country to enable them to reach out to more clients.
However, what many people do not know about Betin is the owners of the company. Unlike Sportpesa, who have publicly displayed their owners and shareholder, Betin has kept its owners away from the media, and they like to fly under the radar.
Betin operates in different countries in Africa under GoldBet Group, which has other markets in Europe as well.
In Kenya, Gamcode Ltd trading operates the Betin brand Most Kenyans are not aware who owns Betin Kenya or who their shareholders are.
The company is owned by Coast-based Italian millionaires Domenico Giovando and Leandro Giovando-both managing directors of the betting company.
Betting has a high standard betting platform that makes it easy for customers to bet, and gives users the chance to access a wide variety of betting offers. You will most likely bet for your favourite team in your favourite sport.
Unlike other betting platforms that offer only online or SMS-based betting, Betin has begun rolling out betting shops. This will increase accessibility for Kenyans who find it difficult to access the platform through SMS or expensive internet connection.
The first shop is now open at Post Bank building, Koinange Street.