From Nairobi to the most remote areas in Kenya, a good number of people especially the young generation own a smartphone and most importantly, have a Facebook account. Did you know that your account’s data - personal details, is a source of income for the social media giant? They earn money through:

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1. Express WiFi services

Facebook partnered with local enterprises to promote this service. Customers buy the data packages from the vendor shops or through M-pesa option. Through this, Facebook earns. 

2. Advertising business

Many companies promote their products through Facebook. You meet a page promoting a tours firm like Bonfire Adventures and you hit ‘like’. You help the tech firm earn revenues since the promoters (companies) pay Facebook to advertise their services on the site.

3. Videos and messaging

Facebook Live broadcasts are the other sources of their income. Here, content creators promote these videos in a local way. The Facebook Messenger also earns the company good cash through ads displayed, customers can also communicate directly with the advertising businesses.

4. Engagement Ads

The site displays the engagement ads on the homepage where users can interact with them. Here you are likely to meet online shops promote their services, political campaigns ads, and many others.

Others sources of income include Facebook credit, Instagram, and WhatsApp.