Mediamax Network Ltd on Monday launched a Mijikenda radio station named Msenangu FM.
After two weeks of signal testing and obtaining relevant certifications, the station is live but at the expense of Kwale-based Kaya FM.
The Mombasa-based, Texas Towers in Nyali station will cover all the six coastal counties after poaching big names from several local stations and majorly Kaya FM.
According to Business Today, some of the celebrated local talent that will grace the formerly PiliPili FM are Sister Shaniez (Anti-Virus), Gunga Kitsao (Pyukapyu wa Pyukupyu), Gaspary Tumaini (Kabatha Kalume), Josephine Medza (Goma Ra Kanani), Teddy Mwanamgambo, Fatuma Mwangala (Toto Bomba), Ian Mtoti Mgalla (I Double M) and Bahati Ngazi (Mtoto Rangi Ya Pesa).
The rebranded station will be headed by Teddy Nyae who promised to revolutionize regional radio entertainment.
Nyae pledged to make sure that coastal residents get top notch entertainment.
According to Mediamax Head of Radio Joyce Gituro, Msenangu FM will give the Mijikenda a chance to express themselves in their own language.
Gituro also confirmed that non-Mijikenda speaking presenters will not be sacked as rumoured.
The station has opted to broadcast in both local dialects and Swahili. The move is aimed at retaining some presenters and reaching out to non-Mijikenda listeners.