Within the Kenyan dating scene, there's a widespread fascination amongst the ladies with regard to how much money their men spend on them. 

Share news tips with us here at Hivisasa

This is especially the case when it comes to men from the Luo community- they're branded as the big spenders.

In this article, we try to dissect their psyche and identify the real drive behind their benevolent endeavours:

1. Luo men have big egos

Given the infamous tag of being spendthrift and financially care-free, most Luo men have set out their lifestyles in such a way as to fulfil these expectations. 

This is just a safeguard as not to bruise their massive egos.

2. Luo men love women's company

Most Luo men don't mind spending money on women just for their company. 

Even those that they aren't romantically involved with. 

Having quality time, engaging conversations and mere physical company might be all the man needs.

3. They don't mind spending on their women

If a Luo man is well-off and can afford to spend on his woman without suffering any financial bruises, then he will, just because he can. 

For them, if spending on your date doesn't affect your bottom line then you really shouldn't hold back.

4. Investing in their women

As much as most Luo men wouldn't like to admit it, money does have value. 

Therefore they may be subconsciously spending money on a woman with the view of making a long-term investment. 

They are willing to spend money to get to know you better- maybe even leading to a long-term relationship and eventually marriage.

5. Luo men are spendthrifts

This is a factor that has been drilled into their DNA through no fault of their own. 

It's the essence of their personality. 

They aren't obsessed with monitoring their cash outflows against their inflows- even a not-so-well-off Luo man will splash money on his woman like there's no limit to his financial ability.