Highly rated Bongo star Diamond Platnumz has said the great music success seen at Wasafi Classic Baby (WCB) record label does not mean their artists are great singers.
WCB-Wasafi label which enjoys huge followers in Kenya links its success to a great investment.
Diamond has said that WCB artists stand out in music industry because of the way they invest and package their music, and especially their videos.
Speaking in a recent interview, Diamond said that for an artist to gain the international market, he or she should be ready to take music as a business and invest in it.
'Kanyaga' hitmaker said that one needs to give his or her project the value it deserves before another person does the same.
"Music is business, you have to take care of it for someone to respect and value it. It is not that at WCB we produce very nice songs than others, but we package our songs nicely. After producing a song, we normally give it a nice look, package, that when we release it, it is valued by listeners. If you do not add value to your work nobody will.
(Muziki pia ni biashara, lazima uitunze ili mtu aipe thamani. Sio kwamba wasanii wa WCB tunauimba muziki wa kutisha, ila tunajua ku package muziki wetu. Tunapo toa nyimbo zetu, yani kuna namna vile tunazipackage tukiitoa unaonanyimbo ina thamana, usipo ipa kazi yako thamani hakuna mtu anaeza ipa thamani)," said Diamond.
Diamond said most of WCB song videos cost more than Tsh100 million, which about Ksh5 million.
Some great talents at the label include Harmonize aka Kondeboy. He was the second to join Wasafi after the founder Diamond Platnumz.
Rayvanny is another big name at the label. Others are Lava Lava, Diamond's step-sister Queen Darlin, and Mbosso Khan.