Kenya Film Classification Board (KFCB) supremo Dr Ezekiel Mutua has spoken out after Google pulled down 'Tarimbo' by Ethic that offended sensitivities over its sexually explicit lyrics.
In a Facebook post on Sunday, Mutua advised artistes that songs with lewd lyrics only last for a short time, adding that those who want to survive in the industry should tailor their content to suit families.
He contended that globally, only content certified to be suitable for family consumption has shown to work.
"Our artistes will learn to respect the regulator and to create content with substance. Content does not have to be dirty to sell. Globally, content that makes money is the one rated "suitable for family viewing." All this other crap with obscene and lewd lyrics is only for a short term hype but does not translate to money. If you want to survive in film and creative industry just stick to the law and create meaningful content!" the KFCB boss' tweet read.
Dr Mutua has been cracking down on videos deemed to be sexually explicit by having them pulled down from social media platforms, where they can be accessed by the public.
He has also banned those songs from being played in the presence of children, warning that those who contravene the order risk arrest and arraignment in court.
Ethic group made a public apology after the 'Tarimbo' video was pulled down, saying that it was not their intention to glorify rape and sexual violence.