Leading telecommunication provider Safaricom has reduced its data prices by 42 per cent.
The Vodacom associate revealed that the move was necessitated by stiff competition and regulatory pressures.
The reduction has seen the cost of an MB range between Sh0.2 to Sh0.12. This has rivalled the previously affordable offers from Airtel Kenya and Telkom Kenya. Telkom and Airtel plan to merge to up their competition against Safaricom.
“In the context of our commitment to drive digital inclusion, and given the tough consumer environment, we recognise the imperative to further lower data prices in some of our markets, while ensuring that this does not compromise our ability to make the investments in network and IT infrastructure needed to broaden service delivery and maintain high-quality offerings,” Vodacom says in the report.
Safaricom subscribers were promised more cuts in the daily, weekly and monthly data packages. They will have more Megabytes for lesser amounts.
The changes also affected Vodacom associates in other states despite Kenyan-based Safaricom having the largest cuts. The review lowered prices by 13.8 per cent in Tanzania, 23.3 per cent in South Africa, 28.9 per cent in Lesotho and 29.2 in DR Congo.