The war of words between media personalities Ciku Muiruri and Ciru Muriuki reached yet another crescendo as the two traded accusations about brand damage.
Muiruri, an author, accused Muriuki who works as a journalist for the British Broadcasting Corporation (BBC), of using tweets to damage her brand.
In a Facebook post on Friday, the author said that she had come to the media scene long before the BBC journalist came to be known by the public.
The blistering post was in response to Ciru Muriuki's complaints that she was finding it hard to grow her brand because people were mistaking her for Ciku Muiruri.
Ms Muiruri revealed in her Facebook post that Muriuki had been advised to use another name but she refused to heed the advice.
"A boss of ours – Pete Sinclair – actually refused her to use the name during her stint at Radio Africa and said she would be mistaken for me. She had no choice but to listen to him and use her English name. All was well. But alas, she then went on to join NTV where she disregarded his advice and went on [to] use the name. Enter the case of mistaken identity that follows until this very day. And now, I am supposedly the bad guy because I need to watch what I tweet for her sake, " Ciku Muiruri's Facebook post read in part.