British billionaire Sir Jim Ratcliffe sponsored the Ineos 1:59 Challenge in Vienna, Austria.
The event saw the greatest marathoner on earth Eliud Kipchoge run a previously impossible sub two-hour marathon.
A British newspaper Independent has revealed that the billion loves sport and is always ready to pump money in any sporting event he loves.
“We make six or seven billion dollars a year in profit, so what’s wrong with investing a bit of that in sport?” Ratcliffe quizzed at a past interview as reported by the Independent.
The billionaire has invested in other sports. He owns French football club Nice and thus was the reason former Arsenal legend and Nice manager Patrick Viera was among the global gaming icons who urged Kipchoge to break the barrier.
Other investments include FC Lausanne-Sport and cycling team, Team Sky that has been rebranded to Team Ineos among others.
Sir Jim Ratcliffe was impressed by Kipchoge's performance. He termed his exceptional finish as a super-human show.
“That last kilometre, where he accelerated and he came through on his own, it was super-human really. I can’t believe he ran the first half-marathon in under an hour, and then he had to do that again," Sir Jim Ratcliffe said according to the Guardian.