Recently appointed Ambassadors to various missions abroad have been asked to strategically market Kenya for investment and enterprise development.
Nakuru Deputy Governor Dr Erick Korir said the Ambassadors should also explore and advise county and national governments on reforms necessary to attract more investment.
Dr Korir was speaking when he hosted 18 Ambassadors-designates and Ministry of Foreign Affairs officials for a breakfast meeting to showcase investment opportunities in Nakuru County.
He said the County Government of Nakuru is working to position Naivasha as a ‘romance destination' owing to the large-scale production of cut flowers that dominate European Union markets.
Kenya exports flowers worth Sh47 billion to the EU every year with over 60 per cent of the cut flowers coming from Nakuru County.
“The upcoming 10 days extravaganza in Naivasha will help woo more investors and penetrate the USA, Asia and Eastern Europe as new flower markets,” said Dr Korir.
Kenya’s Ambassador-designate to Vienna, Austria Njeru Githae asked governments to work closely with foreign investors willing to set base in Kenya devoid of corrupt dealings.
Githae said Kenya has seen an increase in foreign direct and portfolio investments occasioned by investors targeting various pillars in the Big 4 Agenda in Counties.
“Kenya has seen an increase in foreign direct and portfolio investments occasioned by investors targeting various pillars in the Big 4 Agenda in Counties,” he said.
The Deputy Governor said Nakuru County and the National Government have partnered in researching the cause of the rising water levels in Lake Nakuru that has seen flamingos migrate.
Nakuru County used to receive many tourists before the 2010 phenomenon when water levels started to rise.