Women will crave for their boyfriends or husbands to refer to them with romantic names especially while in public. However, an African man finds it hard to utter such terms in public because of the following reasons:

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It is embarrassing: Most men will not dare call there significant other with sweet names such as “my love, honey, sweetheart” and many others, mostly in public because it sounds “embarrassing”. They think that someone seated nearby will laugh at them when they do that as a result, they will simply refer to the wife or girlfriend with another name.

It is inherited: Initially, African men did not marry out of love but it was customary to marry. In fact, the girl was sourced by the boy’s parents and they will get married, there was no dating or courting, as a result, there was no need to build love with sweet romance. This lack of romance has been taken over by their sons, grandsons and great-grandsons who are ashamed to sweetly refer to their loved ones.

Our love life is private: When asked about why they don’t want to be publicly known to be dating, most men think that matters of love should not be “advertised” and as a result, they should leave romantic lives at home when they are alone.

Such names are “dramatical”:  African men will associate such too much love to Western culture. They claim that their women are trying to copy a western lifestyle culture that, we as African men are not accustomed to. They will claim that they want to live a real life and not live like in a movie.