People of Kiambu County are known for their enthusiasm when it comes to business.

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It is almost a 'basic need' for residents here. Coming up with a small business idea can be as simple as identifying a problem in your local area and finding a solution to it. Not hard.

Maintaining and running the business successfully is the real task. The following are things you take advantage of when starting a new business.

1. Your passion 

Why are you startling the business? What motivates you most? Take your passion for the business to make you invest much into the business, your time and energy.

2. Customers complaints 

Know your customers (KYC), what they want, what their complaints are about your business, among other feedback from them, then come up with something irresistible.

3. Competitors' weaknesses 

After knowing your competitors weakness at your new business, utilize your strengths to outshine them.

4. Customers' passions

Besides their complaints on your products, what do they want with a lot of passion? Taking the advantage of this will be a guide on meeting your customers' needs, you should know that your customers will always remain right. Make them loyal.

5. Ready market

Some people like going to new places. New businesses and what have you utilize the market effectively and make huge sales.