Are you starting a business but you don't understand how you will market it? Here are five powerful tips for you:
1. If you don't have a website, get one
Having a working business website is good for marketing. Owning a website means improving your business' online presence. Your potential customers are likely to find you online than offline. So why not build a beautiful one?
2. Set up a listing for your business with Google or other search engines
Google offers you a platform to easily market your business by listing it on search results with matching keywords. For example, if you have a tour and travel company, Google AdWords will list it anytime one searches keywords relating to tour and travel.
3. Do what your competitors won't do
Business means being unique and creative. You have to try to think beyond your competitors. If you are a products company, make your products stand out from the rest. It might cost you much but you will get even more in return.
4. Talk about your product
Let people know about your products not only by advertising on TV and Radio but also on blogs. Pay people to write blogs about it. You can also include a blog section on your company website where you tell true stories about your products. Also, you should encourage reviews from users.
5. Let your business socialize on social media
Whether the business is operating in Kenya only or globally, social media still stands to be one of the leading channels for marketing. Open Facebook, Twitter and Instagram pages to reach millions of users with your products. Others are LinkedIn, Pinterest and Google plus.