1. Know your well
Ensure you know all the details of the team you are about to place in your bet. Know about their last matches, which players are missing, their home or away form and all that.
Those little things matter when it comes to deciding matches. These are the kinds of details that will inform your betting and will better prepare you for spotting those good-value markets.
2. The favourite doesn't always win
It’s not every day that the favorite team wins. Sometimes sport has surprises, always look behind the odds and your ‘know-how’ of the game and don’t be swayed by the odds.
3. pick fewer selections
Many gamblers seem to forget this everytime. The fewer selections you have in your bet slip, the higher the chances of winning. The trick is to pick a few matches and stake high, albeit what you can afford to lose, not your whole amount.
4. Consider the less obvious markets
Again, once you've done enough research, you should know your sport well enough to find better value in the hundreds of other markets the bookies offer.
5. Make sure you understand the markets
Don’t pick markets that you don’t understand what they mean. Like picking half time/full time is not the same as to win both halves. Always ensure you understand all the markets you are picking to avoid disappointments.
6. Don't bet with your heart
You might really want your team to win. You want it so badly you even start to convince yourself it's possible. Before you know it, you believe it so much that you've put your money on it.
If you must bet on these events, consider the other markets. They probably won't beat the table leaders but could they get a goal? Result and both teams to score could be a more sensible bet.
7. It pays to follow less popular sports/leagues
Sometimes don’t concentrate on the European leagues only. Bookmakers never pay much attention to lesser or less unknown leagues. Take the advantage and play the lesser leagues where you can easily win.