Safaricom Limited has launched a new M-Pesa logo
On Wednesday, Safaricom launched the new logo from their headquarter offices in Westlands, Nairobi in a live colourful celebration that was shared on their social media platforms.
The new M-Pesa logo was inspired by the highly celebrated Kenyan marathoner, Eliud Kipchoge, who has been inspiring the world with his slogan 'No human is limited'.
The logo bears Kipchoge's name with written detail "From Kenya to the world, no human is limited'.
It also shows the 159 minutes the marathoner is set to keep in his coming marathon.
However, Safaricom CEO Michael Joseph revealed during the launch that the new logo will only last for seven days.
"In the honour of this attempt we will change the M-Pesa logo for the next seven days to show our loyalty to him and to wish him well. I hope all Kenyans will join Safaricom and wish him the best," said Michael Joseph during the live launch.
The new logo comes few days after M-pesa was ranked among top 10 most influential finance projects of the last 50 years in Project Management Institute (PMI)'s 2019 ranking.
Safaricom CEO Michael Joseph revealed that the company was honoured for the great achievement
“We are honoured to receive this accolade and global recognition which is a true testament to our impact on society. This recognition further underlines M-PESA’s commitment to our customers and its transformation to the country which has seen financial inclusion in Kenya grow by more than 50 per cent in the last 12 years to stand at more than 82 per cent today,” said Michael Joseph, CEO Safaricom as quoted by the Standard.