Saudi Arabia is set to welcome international tourists for the first time in a move aimed at realising economic improvement from another sector besides the oil industry.
After decades of being portrayed as an off-limit region for international tourists, finally, Saudi Arabia will open up its doors fully to international visitors.
On Friday, Saudi is expected to launch a visa regime for 49 countries. It will also soften up on the strict dress code for female visitors.
The Friday's announcement will be in Ad-Diriyah, on the outskirts of Riyadh. Ad-Diriyah has the At-Turaif district inside it.
At-Turaif district, the first capital of the Saudi State, is a UNESCO World Heritage Site that dates back to the 15th century.
Tourism Minister Ahmad al-Khateeb dubbed it as a "historic moment" for the country.
The current situation in Saudi Arabia has seen Visas restricted to pilgrims, business people, and expatriate workers, not allowing international tourists.
The move comes at a time when Saudi Arabia is seen to be swimming in troubled times.
Saudi Arabia is interested in raising tourism from 3% to 10% of gross domestic product. They are also aiming for foreign investment in the tourism industry.
At the beginning of September, it's oil industry was targeted in a detrimental drone and cruise missile attack.
In the past year, the country's leadership has been on the receiving end by being criticized internationally for its alleged role in the killing of Jamal Khashoggi, a journalist.
"Visitors will be surprised... by the treasures, we have to share - five Unesco World Heritage Sites, a vibrant local culture and breathtaking natural beauty," Khateeb stated.
Foreign women visitors to are not bound to wear the body-covering abaya robe required to be worn in public by Saudi women, but they are still expected to dress decently. There will also be no restrictions targeting unaccompanied women visiting the country.
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