Cape Media, a firm owned by Kiambu educationist and Mt Kenya University founder, Dr Simon Gicharu, has recruited former Citizen TV news anchor Johnson Mwakazi to head its yet to be launched new TV station, TV 47.
Mwakazi who quit Citizen TV in 2014 to head a flopped TV outfit, WTV, will be entrusted to lead a team of talents which the station has been recruiting since June 2018 ahead of launch.
Cape Media had put advertisements on local press requesting qualified and interested media practitioners to apply for various positions on radio and TV.
TV 47 will reportedly focus on counties and corporates with plans said to be on high gear also to launch Beats 47 radio station.
Reports indicate that Gicharu has invested Sh500 million in the new media house powered by an unnamed local bank.
Gicharu's maiden entry into the competitive Kenyan TV market that has seen giants like NTV, Citizen, KTN, among others, retrench staff en masse in recent past, is, however, not his first attempt into media.
In Rwanda, Gicharu now operates Royal FM after its sister TV station by the same name ceased operations to apparently give in for the Kenyan outfit.
It is, however, not clear which strategy Gicharu intends to employ to keep his new outfit afloat in a market where many upcoming digital TV stations have proved to be a major disappointment among viewers.