Valentine's day is an annual festival to celebrate romantic love, friendship and admiration.
People celebrate this day by sending messages of love and affection to partners, family and friends.
However, lately Valentine's day has been commercialised, and most couples are often forced to put in extra efforts to please their partners.
Some couples surprise their partners with expensive gifts or plan a romantic getaway on this special day.
In Kenya, this Valentine's day was much different from other years as Kenyans on social media raised their creativity bar higher by introducing a non-existent event.
They introduced men's conference day which would coincide with February 14.
This suggested that men would be ‘extremely committed’ for the entire Valentine’s period.
Some men feel that the responsibility to make the day special in a relationship has been left solely on their shoulders.
Here is a sample of hilarious memes that went viral on social media yesterday: