Kenyan secular artiste David Mathenge popularly known as Nameless has opened up on why he has been relevant in the music industry since the '90s.
Nameless revealed that whenever he is composing a song, he focuses on the long term relevance of the song.
"When you are creating music, you can use different tactics to reach the people to get an instant intense reaction,'' said Nameless who spoke to the Star's Word Is.
He added: "Other times you use tactics that can provoke a reaction that will withstand the test of time and capture people's attention."
Nameless who featured in the recent hit 'Wakilisha', together with Jegede, Stivo Simpo Boy, Daddy Andre, BigPin, JerryOgalo, FundiFrank and VDJ Jo also said that his lyrics are not complicated, another reason why his music rock the airwaves years later.
"I always keep it simple, such that in 10 years,one can relate to the song or lyrics. Sometimes I stay for long before I write a song and people may wonder why," he said.
He further added that his trend to release songs after a while is because he takes time to create what people will cherish for a longer period.
"It is because I listen to it on different occasions and ask myself if I achieved the intention. My aim is always longevity. I do not release songs too soon so often because (I don't want people to be used to) staki watu wazoee sana," he added.