Leading telecommunications company Safaricom has announced new charges for voice calls and short messages.

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Voice calls and short messages charges will increase by thirty cents and ten cents respectively.

The new charges will take effect from midnight, BOB Collymore, the firm's CEO has announced.

They come in the context of the high cost of leaving for the Kenyan people.

This move is likely to attract the ire of the public burdened by rising prices of basic commodities.

Safaricom has consistently posted high profits and continues to enjoy the bulk of the market share.