Muguka traders in Embu County are grappling with reduced income and great losses of the product as a result of too much of it in the market.
Normally, a kilo of the stimulant trades at Sh1,500, but beginning Tuesday last week has gone down to Sh20 at the Kamuketha Muguka Wholesale market in Embu Town.
This has been blamed on increased rainfall, which has resulted in massive production of the product in the farms.
Some traders said that they were forced to throw away their product, with Cecily Kariuki, one of them, saying that lack of market for the product has landed them in losses, after buying it for between Sh50 and Sh100 a kilo.
Ironically, traders and farmers were cashing in handsomely only a month earlier, with Irene Muthoni, a farmer, saying that last month was dry, leading to a great income, but the "time for reckoning" appears to have come.
Growth and trade of the product has been hailed for the growth of some townships in the region, especially in Mbeere.