Residents of Masinga and Yatta sub-counties in have been asked to change their attitude towards agriculture and invest in the sector.
The residents were told to plant crops that are dry-weather friendly so as to avoid disappointment whenever there is a shortage of rainfall.
Speaking on Friday at a field day held at Masinga Dam Grain Farmers Co-operative Society, the Coordinator of Kilimo Biashara Promoters Limited Gacharu Gikunga said people have been having the notion that farming is done by the poor people, uneducated, retirees and the aged.
“Agriculture requires people empowered by managerial skills, and entrepreneurial skills such as record keeping, cross margin calculations, identifying opportunities and turning these opportunities into needs and business facilities," Gacharu said.
He urged the farmers to come together and form co-operatives and Produce and Marketing Organisations that will be able to market and sell their produce.
“Through these cooperatives, farmers will be able to increase the volume of their products and the quality of these produce," Gacharu added.
He urged farmers to seek advice whenever they need them adding that despite the resistance from the middlemen, the cooperative in conjunction with the Ministry of Agriculture is working to ensure farm produce is sold according to the kilos, unlike the way the way they have been sold by weight.
He concluded by urging the farmers to turn into business entities in order to work and do business with the government and relevant organisations.
He also asked the youth who have taken courses in sciences to adopt and invest in agriculture and spread the message to farmers who have not gone to school.