Airtel Kenya has been awarded the Best Digital Marketing campaign award by the Marketing Society of Kenya (MSK).

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The Company was recognised during MSK’s Gala Awards 2016 for its creativity in its digital campaign during the 2016 Madaraka Day celebrations in Kenya where it run a catchy consumer promotion depicting communication among the founding fathers of the nation using WhatsApp.

The campaign captured the letter and spirit of the nation in celebrating its liberation and development heroes in an emotional, inclusive and inspiring manner.

“We are honoured and delighted to receive this award that is a reflection of Airtel’s commitment to stay innovative in connecting with and meeting our customer needs. As a company, we are driven by innovation and an entrepreneurial spirit that delivers solutions to enrich the lives of our customers,” said Adil El Yousseffi, CEO Airtel Kenya.

The MSK Awards are aimed at awarding excellence in the marketing and communications industries.