APA officials during a past awards ceremony. [Photo/businessdaily]The Association of Practitioners in Advertising (APA) said several problems were dragging down the sector, but noted that these problems can be managed by enacting appropriate legislation.
APA chair Lenny Ng’ang’a was however, cognizant of the unusual events that contributed to denting revenues for advertisers this year. These include the protracted electioneering period and the fall of retail giants Nakumatt.
"We have (also) suffered a major blow because of this,” said Ng'ang'a.
Speaking at the 2017 APA Awards, Mr Ng'ang'a said the association has been holding talks with the Ministry of Information Communication Technology and Communication Authority about how some laws can be formulated.
"If we do not become a voice to be heard when laws are being made in Parliament, then we will be affected and hit very hard,” said Ng'ang'a.
The awards, which recognised 58 winners, were attended by Standard Group Acting Chief Executive Officer Orlando Lyomu among other sector players.