Airtel Kenya MD Prasanta Das Sarma. [Photo/Standardmedia.co.ke]Betting firm Betway Kenya and telecommunication firm Airtel have entered into a joint promotion to encourage more Kenyans to bet.
The initiative dubbed Betwaysare, is set to give customers free data bundles, free withdrawals and free deposits every time they bet using Airtel Kenya line.
According to Airtel Kenya Managing Director Prasanta Das Sarma, the company had seen growing interest in betting in the last few years and this new initiative would help give users more options.
“A lot of customers are coming to our platform but unfortunately when the season is over, they become inactive. This new initiative should help to keep them active on both our platforms,” he said. He said the new initiative will also make it easier for their customers to access Airtel money platform.
Da Sarma said that the high number of SIM cards in the local market had made it easier for their customers to carry out various functions on their mobile phones.
Betway Kenya Chairman Kiprono Kittony said the company had revolutionised betting since launching in the local market two years ago, by providing their customers with various products.
“On average, one spends about 30 minutes (on betting) and this means that they need enough bundles to sustain it. This new partnership will ensure that our customers are able to bet without worrying about their data running out,” said Kittony.