Bidco Chairman Vimal Shah (left), CFO Executive Vice Presiden Global Finance, IT and Bus. Development, Claus Jensen (centre) Executive Vice President Global Innovation, Lee Richard Taylor during the launch of the new Sun top juice product on Tuesday. [Photo/The Standard]Bidco Africa and Denmark’s Co-Ro, one of the world’s leading providers of fruit-based soft drinks, have launched Sun top juices into the Kenyan market.Co-Ro will work with Bidco under a joint venture dubbed BidCoRo.The Suntop juice contains natural fruit juice, is enriched with vitamin C and contains no preservatives, artificial colours, flavouring or sweeteners.The company plans to produce over 8 million litres of Suntop in its first full year to serve Kenya and the export market and has already employed over 50 employees, a number it will increase once demand and production subsequently increase."We have developed our range for different occasions, so we have a small portion pack for on the go, a larger portion pack for those that are a little thirstier and then a family pack for at home,” said Dave Alford, the Chief Operating Officer of BidCoRo.“Our plans are ambitious and we hope to be able to supply not only Kenya but its neighbouring countries from our new factory,” he added.Speaking during the launch, Bidco Africa Chairman Vimal Shah said the partnership would create the region’s largest producer of fruit-based soft drinks and other refreshments.“Both parties bring world-class capabilities and a history of success to the partnership – Bidco with their great knowledge of and insight into the Kenyan consumer, and our fantastic sales and distribution network, and CORO with their brand building history and expertise, particularly in the MENA region,” he said on Tuesday.The launch of BidCoRo is part of Bidco’s expansion plans that will see the company enter new product categories as it seeks to grow its annual turnover to over USD 1 billion.Is there a newsworthy accident, incident or event happening in Kiambu that you want Hivisasa to cover? Tell us what is happening by joining this group and have it published.
KIAMBU
Bidco enters Kenya's juice market
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