An aerial view photo of Kisumu town. [Photo: Softkenya]Kisumu is set to hold inaugural Trade and Cultural Expo, dubbed Kisumu International Trade, Tourism and Cultural Exhibition.County Secretary Dr Lusi Ojwang has indicated that the event will be the leading cultural, investment, travel and tourism trade fair dedicated to unlocking the potential of global Kisumu tourism.Speaking on behalf of area governor Jack Ranguma, during the launch of the event, Dr Ojwang said the four day event, which kicks off July 12 -15, will comprise of conferences and exhibitions. Also known as Kisumu-2020, the expo will be ushered in, by a peace caravan that will cover political hotspots in Kisumu, Kakamega and Busia counties."Kisumu-2020 is a niche event specially organised to promote economic activity not only in Lake Basin and Western Kenya, but also nationally. The expo will be an avenue to strengthen cooperation among the EAC countries towards greater collaboration and closer economic relations," said the County Secretary, Thursday.“As such, the EAC countries stand to benefit greatly from a renewed emphasis on tourism development and enhancement in business network as envisioned in Kisumu-2020,” he added. The expo will see international sellers, buyers, corporations, associations, incentive planners, event organisers and the media industry present.The exhibition which will be held at the Kenyatta Sports Ground, will comprise of over 15,000 local and international sellers and buyers and 1,000 conference delegates, while the conference will be held at Imperial Hotel, Sunset Hotel, Kisumu Hotel and Sovereign Hotels."Kisumu-2020 is a joint effort between the International Art Expo and the Western Circuit Tourism Association, Kenya Investment Authority, and the Kenya National Chamber of Commerce. The event is fully supported by the County government of Kisumu, Micro and Small Enterprises Authority and Lake Victoria Tourism Association," concluded Dr Ojwang.

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