John Macharia, the son of Royal Media Services owner SK Macharia is dead.
Macharia died at the Karen Hospital in Nairobi while receiving treatment on Thursday night following a tragic road accident on the Southern Bypass.
A female passenger who was with him at the time of the accident is said to have escaped unhurt.
Reports say that the crash happened at 10 pm when John, who is said to have been speeding lost control of his Porsche Cayenne 911.
John was involved in another accident at Museum Hill, Nairobi in 2016.