Dusty. Hot. These two words perfectly describe Athi River town. The town is dusty and hot most of the year. The rainy season is short. Another thing that is synonymous with Athi River town is the shortage of water. As an entrepreneur, you should be able to turn challenges into opportunities.

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Here are some viable businesses you can start in Athi River town:

1. Ice-cream parlor

Because the town remains hot for the better part of the year, selling ice-cream can prove to be very profitable. Who would not want to buy an ice-cream when the sun is scorching hot? To succeed in this business, you need to choose a strategic location. You also need to price your products well to attract many buyers.

2. Car wash

The town is dusty. Most of the dust is produced by the more than five cement production companies located in the area. Vehicles and motorbikes therefore get dusty very first. Starting a car wash business will provide relief to many car owners in the town. You only need to get a strategic venue and good supply of water.

3. Water vendor

Another 'hot cake' business you can do in Athi River town is water vending. There is high demand for clean water in Athi River town. If you can be able to supply water regularly to households, then you can become a millionaire within less than a year's time.

4. Cinema hall

There is no major cinema hall/theatre in Athi River town. Movie lovers in the town have to spend a lot of money traveling all the way to Nairobi to watch movies. As an entrepreneur, you can take advantage of this high demand to mint thousands of money from movie lovers. To make your theatre stand out, you need a big screen and a projector with high resolution. You also need a spacious hall with comfortable seats. You can augment this cinema business with the selling of popcorns, soda etc.