Coca~Cola's vision is for a World Without Waste. [Photo/kenyancareer.com]
Coca-Cola has announced it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
This goal is the centre of the company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable. This begins with the understanding that food and beverage containers are an important part of people’s modern lives but that there is much more to be done to reduce packaging waste globally.“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, President and CEO of The Coca-Cola Company. “Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”The plan comes at a time when Kenya through the Ministry of Environment and Natural Resources, the National Environment Management Authority and the Kenya Association of Manufacturers PET Sub-Sector group, announced that they will be working together to develop and implement a Polyethylene Terephthalate (PET) take back scheme to enhance environmental awareness on management of plastic packaging from this year.The proposed takeback scheme seeks to involve all actors in the PET/ Plastics value chain. In addition, this model structure will play an active role in growing the economy by creating new jobs and employment opportunities in recycling, as well as new businesses especially Micro, Small and Medium Enterprises (MSMEs) that will become a central part of the recycling model.Coca-Cola will work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance).In Kenya, the company is part of very productive discussions with the Ministry of Environment and Natural Resources, under the Kenya Association of Manufacturers PET Sub-Sector group (resin importers, converters, bottlers, users and recyclers) who bring extensive experience across the value chain.
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