Local at the pirates beach in Mombasa.[Photo/advsortip]
Efforts to promote domestic tourism are yielding fruit following the increase in the number of locals at hotels in the coastal region over the festive season.
Most of the hotels have recorded 100% bookings.
The significant increase of domestic visitors has been attributed to aggressive marketing, friendly packages and the introduction of the Standard Gauge Railway (SGR).
“If this trend continues the industry can comfortably be sustained by domestic tourism, “said Ben Mwilu, the Managing Director of Panorama Hotel in Mombasa.
Mwilu said the players in the hospitality industry were encouraged to see Kenyans embracing domestic tourism.
He said that during the fective season, hotels registered 100% bed occupancy.
The former Chairman of Mombasa and Coast Tourist Association (MCTA) Zul Harunani lauded the government for allocating Sh1 billion during the 2017/2018 Financial Year for marketing and promotion of tourism industry.